First-Party Data and AI Marketing Automation
Why first-party data is the new foundation of marketing, how to personalize responsibly, and how to build automation with real goals.
Digital Marketing
Articles on SEO, social media, content and marketing automation by Lakshmi Madan.
Short-Form Video Marketing in 2026
How to give every short video a clear job, plan reels around the customer journey, and measure enquiries and sales instead of views.
AI Search and the Future of SEO in 2026
How AI Overviews and conversational search change SEO, why the fundamentals still matter, and a practical checklist to stay visible in 2026.